Uniting The Tourism Industry to Influence Cross-Border Cooperation
The Beyond Borders Tourism Coalition is a united alliance of U.S. and Canadian tourism leaders committed to safeguarding and promoting cross-border travel and trade. With a focus on:
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Economic Stability & Growth
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Environmental Stewardship
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Cultural & Indigenous Connectivity
Why Now
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70%+ drop in advanced bookings
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$18B projected loss in U.S. foreign tourist spending in 2025
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$13B annual spend by U.S. visitors in
Canada at risk
Taking Action
Coalition Statements & Press Releases
From Best Friends to Elbows UP: Tourism Leaders Call Time Out on the U.S.–Canada Travel Meltdown :: December 2025
Association Leaders Unite to Tackle Obstacles to Tourism Growth :: September 2025
Advocating For Cooperation
We urge policymakers in the U.S. and Canada to prioritize negotiation, transparency, and cross-border cooperation over protectionist measures. Divisive trade and fiscal policies need to be reassessed in favor of approaches that restore confidence and support the livelihoods of millions.
"Some Canadian tour operators are reporting declines of over 70% in cross-border activity."
Jean Hébert, Executive Director
Canadian Association of Tour Operators
Recent Media
SEPTEMBER 2026:
Tourism industry taking a stand in U.S.-Canada feud - Travel Weekly
This column underscores how escalating U.S.-Canada trade and political tensions are directly eroding cross-border tourism flows, and highlights why a more unified, advocacy-driven industry response — similar to the beverage alcohol sector’s “Toasts Not Tariffs” coalition — is essential to protect binational visitor economies at the core of the BBTC mission.
Coalition Members
Founding Supporters
