Uniting The Tourism Industry to Influence Cross-Border Cooperation
The Beyond Borders Tourism Coalition is a united alliance of U.S. and Canadian tourism leaders committed to safeguarding and promoting cross-border travel and trade. With a focus on:
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Economic Stability & Growth
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Environmental Stewardship
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Cultural & Indigenous Connectivity
Why Now
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70%+ drop in advanced bookings
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$18B projected loss in U.S. foreign tourist spending in 2025
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$13B annual spend by U.S. visitors in
Canada at risk
Taking Action
Coalition Statements & Press Releases
From Best Friends to Elbows UP: Tourism Leaders Call Time Out on the U.S.–Canada Travel Meltdown :: December 2025
Association Leaders Unite to Tackle Obstacles to Tourism Growth :: September 2025
Advocating For Cooperation
We urge policymakers in the U.S. and Canada to prioritize negotiation, transparency, and cross-border cooperation over protectionist measures. Divisive trade and fiscal policies need to be reassessed in favor of approaches that restore confidence and support the livelihoods of millions.
"Some Canadian tour operators are reporting declines of over 70% in cross-border activity."
Jean Hébert, Executive Director
Canadian Association of Tour Operators
Recent Media
OCTOBER 2026:
“Wowed” by Indigenous Experiences at Adventure Travel Summit - Open Jaw
Open Jaw reports from Wendake during the Adventure Travel World Summit in Quebec City, where Intrepid Travel said 75% of its Canadian trips now include Indigenous experiences and its Canadian departures are sold out for the rest of the year.
Warning: Canadians Could Have Booze Seized at US Border - Open Jaw
The Canadian Snowbirds Association warns that Canadian-made beer, wine and spirits could be seized at the U.S. border under bans in force since September 29, 2026, because U.S. Customs and Border Protection has not confirmed an exemption for personal use.
“It's Mind-Boggling”: Overseas Visits to US Continue to Sink Despite World Cup - Open Jaw
U.S. Travel Association CEO Geoff Freeman calls the U.S. the only major country losing visitors, as Open Jaw reports about 2 million fewer overseas visits in 2026 and a 23% drop in visits from Canada over two years.
SEPTEMBER 2026:
Tourism industry taking a stand in U.S.-Canada feud - Travel Weekly
Travel Weekly's Christina Jelski argues that U.S. hotels and tour operators hurt by the trade feud with Canada, including New York hotels that lost 26% of Canadian visitors in 2025, need the single coalition banner the drinks industry built with Toasts Not Tariffs.
Screened passenger traffic at Canadian airports, August 2026 - Statistics Canada
Statistics Canada counted 1.4 million passengers screened for U.S.-bound flights in August 2026, the first year-over-year increase in 18 months at 5.9%, against a strike-affected August 2025 and still 5.9% below August 2024.
Travel between Canada and other countries, July 2026 - Statistics Canada
Statistics Canada's July 2026 counts show Canadian trips to the U.S. up 10.1% but 25.6% below July 2024, while U.S. residents made 3.5 million trips to Canada, up 9.1%, and Canadian air trips south rose for the first time since 2023.
Coalition Members
Founding Supporters
